privacy - 7AM | Smart alarm

1 About This Privacy Policy

This Privacy Policy applies to the 7AM mobile application, website, and related services.

We aim to collect only information reasonably necessary to operate, secure, support, and improve 7AM and to provide the features you choose to use.

2 Information We May Collect

The information processed by 7AM depends on the features you use and the permissions you grant.

Account information

If you use Sign in with Apple, we receive the unique account identifier Apple provides to 7AM.
If you choose to share them through Sign in with Apple, we may receive your name and email address.
If you choose Apple's Hide My Email option, the email address provided to us may be an Apple private relay address rather than your personal email address.

App and device information

Information needed to understand the app installation and operation, such as app version, device model, operating system information, language, and similar technical information.
Basic activity information necessary to operate, synchronize, troubleshoot, secure, or understand use of the service.

Subscription information

Information about your 7AM Premium entitlement, such as whether premium access is active and the applicable subscription type or entitlement status.
App Store purchases are processed by Apple. We do not receive or store your full payment card or banking information.

3 Alarm and Mission Data

7AM processes information required to provide its alarm and wake-mission functionality, including alarm configuration, wake-session state, mission progress, and related settings.

Some of this information may be stored locally on your device as necessary for the app to function reliably.

Motion & Fitness

When a wake mission requires motion or step detection, 7AM may request access to the device capabilities needed to perform that mission. Access is subject to your device permissions and is used to provide the requested mission functionality.

4 How We Collect Information

Information may be obtained:

Directly from you when you use or configure 7AM.
Through Sign in with Apple when you choose to sign in.
From your device when necessary to provide functionality you request or when you grant the relevant permission.
From Apple in connection with App Store subscription status and entitlements.
Through communications you voluntarily send to our support channels.

5 How We Use Information

We may use information to:

Provide and operate 7AM and its core features.
Authenticate and maintain your account.
Provide and verify Premium access and entitlements.
Operate alarm and wake-mission functionality.
Maintain the reliability and security of the service.
Diagnose technical problems and improve performance.
Provide customer support.
Understand basic service usage and improve 7AM where applicable.
Comply with applicable legal obligations.

We do not use information collected for one purpose for an unrelated purpose without an appropriate legal basis or consent where required.

6 Sign in with Apple

7AM supports Sign in with Apple. Apple controls the authentication process and determines the information made available to 7AM based on your choices.

If you choose to hide your email address, we respect the private relay address supplied by Apple and do not require you to replace it with a personal email address solely for authentication.

7 Purchases and Apple

Premium subscriptions purchased within the iOS application are processed through Apple's App Store and StoreKit.

Apple handles payment processing. 7AM may receive information necessary to determine whether you have an active entitlement and to provide the corresponding Premium functionality.

Apple's handling of information is governed by Apple's own terms and privacy policies.

8 Sharing of Information

We do not sell your personal information.

Information may be disclosed only when reasonably necessary, including:

To service providers that help us operate infrastructure or provide services on our behalf, where applicable.
To Apple where necessary for authentication, subscriptions, App Store functionality, or other Apple platform services.
When required by applicable law, legal process, or a valid governmental request.
When reasonably necessary to protect the security, integrity, rights, or safety of 7AM, our users, or others.

Service providers that process personal information on our behalf are expected to protect it and use it only for the purposes for which it was provided.

9 Advertising and Tracking

7AM does not use your Sign in with Apple information for advertising purposes.

If 7AM introduces advertising, cross-app tracking, or new analytics practices in the future, this Privacy Policy and the applicable App Store privacy disclosures will be updated, and consent will be requested where required.

10 Data Retention

We retain personal information only for as long as reasonably necessary to provide the service, maintain your account, fulfill the purposes described in this Policy, resolve disputes, maintain security, or satisfy applicable legal obligations.

Information that is no longer reasonably necessary is deleted, anonymized, or otherwise handled in accordance with applicable requirements.

11 Data Security

We use reasonable administrative and technical safeguards designed to protect information against unauthorized access, loss, misuse, alteration, or disclosure.

No method of electronic storage or transmission can be guaranteed to be completely secure, but we seek to use safeguards appropriate to the nature of the information processed.

12 Your Privacy Choices and Rights

Depending on your location and applicable law, you may have rights regarding your personal information, which may include the right to request access, correction, or deletion of personal information associated with you.

You may also manage system permissions granted to 7AM through the privacy settings available on your Apple device.

To submit a privacy request, including a request concerning your personal data, please use our Support page.

13 Account and Data Deletion

Where 7AM provides an account, you may request deletion of your account and associated personal information through the account-deletion functionality provided by 7AM or through our support channel where applicable.

Some information may be retained when reasonably necessary to comply with applicable law, resolve disputes, prevent fraud or abuse, or enforce legal obligations.

Deleting your 7AM account does not automatically cancel an active App Store subscription. App Store subscriptions must be managed separately through Apple.

14 Children's Privacy

7AM is not designed to knowingly collect personal information from children in violation of applicable privacy laws.

If we become aware that personal information has been collected in circumstances requiring deletion or parental authorization, we will take appropriate action as required by applicable law.

15 International Processing

Depending on where you use 7AM and where our service providers operate, information may be processed in countries or regions other than the one in which you reside.

Where required, we take appropriate steps to protect personal information in accordance with applicable data protection requirements.

16 Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to 7AM, our data practices, legal requirements, or the services we use.

When this Policy is updated, the "Last updated" date at the top of this page will be revised. Where required by applicable law, additional notice or consent will be provided.

17 Contact Us

If you have questions about this Privacy Policy, our privacy practices, or your personal information, please visit our Support page.